kia | bubbles

Filed Under (advertising) by k. on 11-08-2008

Tagged Under : , , , ,

filme da kia motors para divulgar o novo sportage com 7 anos de garantia…

criação | lowe stratéus, paris

1 Comment

  • At 2008.08.12 09:29, Cayne said:

    I can see what they were trying to achieve but they missed the mark on this one. Unless the warranty covers accidental damage to the car – such as side swiping a fence, this ad makes the wrong point.

    The reason people would cover an iPod with a case is because the warranty only covers the product failing under normal usage conditions, therefore scratches and surface damage are not cover by the warranty.

    Does the bubble wrap not demonstrate having to be careful with your belongings as damage is never covered under warranty?

    Are Kia trying to sat that if a scratch the paint or dint the car from careless driving the warranty will cover this for 7 years????

    I doubt it!

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