The reason people would cover an iPod with a case is because the warranty only covers the product failing under normal usage conditions, therefore scratches and surface damage are not cover by the warranty.

Does the bubble wrap not demonstrate having to be careful with your belongings as damage is never covered under warranty?

Are Kia trying to sat that if a scratch the paint or dint the car from careless driving the warranty will cover this for 7 years????

I doubt it!